Born in January 2022 in a little flat in Hong Kong,

floom is the brainchild of Flora Liu, who is a little bit short, but never short of ideas.

She wanted everyone to feel beautiful and have fun in their own ways

with the power of sustainability, fashion, free play, and self-love.

So after completing her MSc at Imperial College London, she decided to create a platform

to support emerging designers and spread the fun (and what she's learnt!)

floom strives to bring you all things colourful and whimsical that let you play comfortably in this big, big universe. We hope you embrace your inner child just like Flora has.

Enjoy! ☺